Time Magazine: A brief history of what Apple must doWhy is everybody all in Apple's business?
<p>FORTUNE -- It's not just that so many industry experts think they know Apple's (AAPL) business better than Apple does, Time's Harry McCracken writes. It's that they feel empowered to state it as an imperative, often right in the headline: "Apple must..."</p>
<p>To illustrate, McCracken has posted a fully linked and mordantly annotated version of the list below, with date of imperative, who made it, what Apple
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Time Magazine: A brief history of what Apple must do