Apple ads mountaineering story to "Your Verse" campaign, and other news for Feb. 19, 2014<!--CONTENT START--><p><img alt="apple your verse" data-credit="apple" data-mep="134084" src="
http://o.aolcdn.com/hss/storage/adam/b0660ca2f0d63b9cb2031d6f6eb1907e/Screen Shot 2014-02-19 at 12.22.27 PM.jpg" /></p>
<p>Apple has added
another story to the "Your Verse" ad campaign. "Elevating Expedition" focuses on mountaineers Adrian Ballinger and Emily Harrington who use an iPad to help them climb and navigate some of the world's biggest mountains.</p>
<p>Elevating Expedition emphasizes how the iPad is there for every stage of the journey, from reaching out on social media at their base camp, to examining topography via apps, to mapping their climb via the iPad's GPS. From the campaign:</p>
<p>Ballinger and Harrington use iPad and the Gaia GPS app to plan, navigate, and chronicle their ascent. GPS communicates directly with satellites, allowing them to use it anywhere. And the light, thin design of the iPad makes it easy to take along.</p>
<p>Readers can check out other Your Verse campaigns
here.</p>
<p>In other news:</p>
<ul>
<li>Apple has patented headphones that could help
track biometric information of the wearer, including heart rate, temperature, and perspiration.</li>
<li>Security researches have
recommended users stop using Belkin's WeMo home automation products. A vulnerability in the devices uses passwords and cryptographic signing to make sure firmware updates are valid. Hackers can take advantage of this to install new firmware and commandeer the devices.</li>
<li>The iPhone 5s on China Mobile has been great for Apple, as the company has
increased its marketshare in the country by a full percentage point in only one quarter. The iPhone now accounts for 7% of all smartphone sales, up from 6% three months earlier. A single percentage point might not seem like a lot, but in a country of over a billion people, each percentage point gain means more than a million new customers.</li>
</ul><p style="padding:5px;clear:both;">
Apple ads mountaineering story to "Your Verse" campaign, and other news for Feb. 19, 2014 originally appeared on
Apple news, reviews and how-tos since 2004 on Wed, 19 Feb 2014 10:00:00 EST. Please see our
terms for use of feeds.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6>
Source | <a href="
http://www.tuaw.com/2014/02/19/apple-ads-mountaineering-story-to-your-verse-campaign-and-oth/" rel="bookmark" title="Permanent link to this entry">Permalink[/url] | <a href="
http://www.tuaw.com/forward/20832893/" title="Send this entry to a friend via email">Email this[/url] | <a href="
http://www.tuaw.com/2014/02/19/apple-ads-mountaineering-story-to-your-verse-campaign-and-oth/#comments" title="View reader comments on this entry">Comments[/url]
Source:
Apple ads mountaineering story to "Your Verse" campaign, and other news for Feb. 19, 2014
