Apple wants Jimmy Iovine to reignite its marketing magic

[HCK]

Apple wants Jimmy Iovine to reignite its marketing magic

If there’s one thing we learned during the World Cup (other than ze Germans are relentlessly brilliant machines), it’s that Beats has some of the best damn marketing on the planet, and Apple really, really needs its help. After getting<span class="ellipsis">…</span><div class="read-more">Read more ›</div><!-- end of .read-more --><img width='1' height='1' src='http://cultofmac.com.feedsportal.com/c/33797/f/606249/s/3c7d8103/sc/5/mf.gif' border='0'/><br clear='all'/>

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Source: Apple wants Jimmy Iovine to reignite its marketing magic