Jony Ive On iWatch: Switzerland is in Trouble<img class="alignright wp-image-402429 size-medium" src="
http://cdn.macrumors.com/article-new/2014/02/jony_ive-250x285.png" alt="jony_ive" width="250" height="285" />Ahead of Apple's September 9 event, in which the company is
expected to finally show off the much-rumored iWatch, an Apple designer told the
New York Times (via
9to5Mac), in a
larger piece about fashion and technology, that Jony Ive is bragging that the iWatch could endanger traditional watchmakers.
According to a designer who works at Apple, Jonathan Ive, Apple’s design chief, in bragging about how cool he thought the iWatch was shaping up to be, gleefully said Switzerland is in trouble — though he chose a much bolder term for “trouble” to express how he thought the watchmaking nation might be in a tough predicament when Apple’s watch comes out.
While part leaks for the device have been nonexistent and solid information about the device's capabilities have been hard to come by, rumors have indicated the wearable may have
NFC capabilities, tight integration with
iOS 8, features related to
health and fitness and that it would serve as an
accessory device to the iPhone.
Rumors have suggested the iWatch will be introduced at Apple's September 9 event and will likely launch in
early 2015.
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Jony Ive On iWatch: Switzerland is in Trouble
