Religious refrain: Please stop comparing Apple to a religion<article>
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Say, friend, have you heard the good news about Apple? Turns out it’s a religion.</p><p>
Writing for The
Atlantic, Derek Thompson takes us to school.
Sunday school.</p><p>
“Turning Customers Into Cultists”</p>
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In the third week of September, thousands of people organized themselves into neat lines that snaked along the city blocks of New York, Seattle, London, and dozens of other cities around the world. Sleeping in cardboard boxes, or keeping wakeful vigil through the night, they were participants in a biennial ritual: waiting in line to buy the new iPhone.</p><p class="jumpTag"><a href="/article/2849690/religious-refrain.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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url=http://www.macworld.com/article/2849690/religious-refrain.html#tk.rss_all]Religious refrain: Please stop comparing Apple to a religion[/url]
