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Author Topic: Apple Watch's halo effect may be impossible to resist  (Read 351 times)
HCK
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« on: March 30, 2015, 09:00:11 pm »

Apple Watch's halo effect may be impossible to resist

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When you look at an Apple Watch, the last thing that comes to mind is the iPod. On the surface, there’s isn’t a whole lot of correlation between Apple’s first wearable device and its classic MP3 player, save perhaps a clever navigation tool and a music app. But while the two might not share much in the way of physical similarities, they actually have more in common than the ability to play your favorite tunes. In fact, Apple Watch might end up being just as important as the iPod was all those years ago.</p><p>
Back when the iPod was still Apple’s main squeeze, it was said that its influence was so strong it created a halo effect that boosted sales of Apple’s other higher-priced products (namely Macs). Over the five years following the iPod’s release, Mac sales practically doubled, no small feat considering the declining trend in the industry. And they’ve been strong ever since, even though the iPod’s halo effect has long worn off.</p><p class="jumpTag"><a href="/article/2903532/apple-watchs-halo-effect-may-be-impossible-to-resist.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>

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