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« on: May 12, 2021, 04:05:21 pm »

Unity expects to lose $30 million over Apple's App Tracking Transparency

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What you need to know


Unity Technologies announced its earnings on Tuesday.
The company said it expects to take a $30 hit in revenue because of App Tracking Transparency.


App Tracking Transparency is going to erase $30 million of Unity's business.

As reported by AppleInsider, Unity Technologies reported its earnings on Tuesday. During the earnings call, the company talked about its guidance for the rest of the year and anticipates that Apple's App Tracking Transparency will cause a $30 million dent in the company's revenue.


  The estimated $30 million reduction in overall 2021 revenue remains unchanged from an appraisal Unity presented last year, reports Venture Beat. That figure is now expected to be offset with a $50 million bump in year-end guidance.
 
  Unity generates income from developers who use its game engine to create titles like "Fall Guys: Ultimate Knockout," "Ori and the Will of the Wisps," and "Oddworld: Soulstorm." Subscription...

Source: Unity expects to lose $30 million over Apple's App Tracking Transparency
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