Apple stops tocking: It wants to escape an unsustainable pace<article>
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<p>The second version of the 12-inch MacBook was met with many cries of disappointment, as Apple simply revved the computer's processor and a few system specs instead of thoroughly redesigning the USB-C-equipped laptop. Similarly, the iPhone SE appeared outside Apple’s phone release cycle, and lacks a number in its name. And a year after its introduction, pundits bury the Apple Watch, and wonder why a new version is likely six months away—nearly two years since Apple first revealed the Watch to the world.</p><p>Apple is slowing down, and I think it’s a dandy change. Despite analysts’ insistence that Apple needs to come out with a revolutionary new product every year or so—and then decrying the Watch as one of them (ignoring an estimated first-year revenue of $6 billion)—the company has nearly always focused on iteration, punctuated with major moves forward, only several years apart.</p><p class="jumpTag"><a href="/article/3062094/ios/apple-stops-tocking-it-wants-to-escape-an-unsustainable-pace.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>
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Apple stops tocking: It wants to escape an unsustainable pace
