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Title: ASICS will acquire Runkeeper, following Adidas and Under Armor’s example Post by: HCK on February 12, 2016, 09:00:21 pm ASICS will acquire Runkeeper, following Adidas and Under Armor’s example
Following in the footsteps of competitors, Adidas and Under Armor, ASICS will buy fitness app-maker, Runkeeper. The move was announced on Medium by Runkeeper’s founder, Jason Jacobs, and indicates that all fitness apparel companies clearly see the need to embed tracking technology, and/or tie-in apps with their brands. Jacobs notes that partnering with ASICS to […]<img alt="" border="0" src="(http://pixel.wp.com/b.gif)?host=9to5mac.com&blog=22754319&post=418911&subd=9to5mac&ref=&feed=1" width="1" height="1" /> Source: ASICS will acquire Runkeeper, following Adidas and Under Armor’s example (http://feedproxy.google.com/~r/9To5Mac-MacAllDay/~3/ezbn64APTZU/) |