iPhone photography, music take center stage at Macworld/iWorld
If there’s been a constant for Macworld/iWorld in recent years, it’s been change: Changes to the name of the event (it used to be Macworld Expo), changes to Apple’s participation (the company no longer holds a keynote or has a presence on the show floor), and changes to its overall focus, including more “cultural” programming.
But a love of Apple products—and their surrounding ecosystem of accessories, apps, and other cool stuff—remains at the core of the experience. That love is easily seen in the event’s 2013 schedule, which Macworld/iWorld unveiled this week.
“The show really stands on its own now as an interesting place to learn how to use Apple products, and for attendees to learn how to take their skills further,” said Paul Kent, general manager for Macworld/iWorld.
The event will feature the usual exhibitors—this year, more than 250—and nearly 200 OS X and iOS app developers, Kent said. Additionally, it will feature an intense focus on iPhone photography: There’s a full day of training offered, with breakout sessions to show users how to improve their camera skills and which accessories can help them capture even better images. (The event also includes the iPhone Film Festival, which features short movies filmed entirely on the iOS device.)
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