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Title: How Facebook is using autoplaying videos and ad tech to make billions Post by: HCK on January 29, 2015, 09:00:17 pm How Facebook is using autoplaying videos and ad tech to make billions
<article> <section class="page"> <p> Scrolling slowly through News Feed, you’ll see a slew of videos. Some are from your friends. Others are ads from brands you like. All of them play automatically. Facebook now sees 3 billion video views a day, a fun fact that could have a huge effect on the network’s bottom line.</p><p> More than 50 percent of American Facebook users who visit the network daily watch one video per day, Facebook COO Sheryl Sandberg said in the company’s fourth-quarter earnings call on Wednesday. (It counts as a view if you watch a clip for three seconds or more.) And as Facebook decreases the number of ads it shows, it has to make sure the ads you do see are high-quality, ones that you’ll actually respond to. The network is now commanding 335 percent more money for fewer ads based on the power of its ad targeting tech, which hooks into a level of detail about you that only Facebook (and maybe your best friend) has access to. Video ads, which launched last March (http://www.techhive.com/article/2107746/auto-playing-video-ads-arrive-in-your-news-feed.html), will be the next big wave, CEO Mark Zuckerberg said.</p><p class="jumpTag"><a href="/article/2877172/how-facebook-is-using-autoplaying-videos-and-ad-tech-to-make-billions.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article> Source: How Facebook is using autoplaying videos and ad tech to make billions (http://www.macworld.com/article/2877172/how-facebook-is-using-autoplaying-videos-and-ad-tech-to-make-billions.html#tk.rss_all) |