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Title: Under Armour snaps up MyFitnessPal to become largest health tracker Post by: HCK on February 06, 2015, 09:00:18 pm Under Armour snaps up MyFitnessPal to become largest health tracker
<article> <section class="page"> <p> Under Armour is shelling out $560 million to buy two fitness apps, giving it access to a mountain of data about health enthusiasts that it hopes will help it to sell more sportswear.</p><p> The maker of hoodies, running shorts and other athletic wear will pay $475 million to buy MyFitnessPal (http://www.myfitnesspal.com/), a HealthKit-integrated app (http://www.macworld.com/article/2691957/make-the-most-out-of-healthkit-with-these-5-apps.html) that helps people lose weight by letting them record what they eat and count calories. It’s also paying $85 million for Endomondo (https://www.endomondo.com/), an app from Denmark that lets people track their activity, whether that’s running or doing gymnastics.</p><p class="jumpTag"><a href="/article/2880312/under-armour-buys-two-fitness-apps-builds-trove-of-health-data.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article> Source: Under Armour snaps up MyFitnessPal to become largest health tracker (http://www.macworld.com/article/2880312/under-armour-buys-two-fitness-apps-builds-trove-of-health-data.html#tk.rss_all) |