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The keys to Apple's to success in China: People, stores, and partnerships

<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><a href='http://www.imore.com/keys-apples-success-china-people-stores-and-partnerships' title="The keys to Apple's to success in China: People, stores, and partnerships"><img src='http://www.imore.com/sites/imore.com/files/styles/large/public/field/image/2014/10/Cook_Foxconn.JPG?itok=7iMD0roV' />[/url]</p> <p>Apple's been making great strides in China, and CEO Tim Cook (http://www.imore.com/tim-cook) today elaborated on how. China's been long regarded as a market that should have been challenging for Apple, but the explosive growth seen by Apple in the last quarter (http://www.imore.com/q1-2015) was fueled in part by the anticipated <a href="http://www.imore.com/iphone-6" title="iPhone 6: Everything you need to know">iPhone 6[/url] and <a href="http://www.imore.com/iphone-6-plus" title="The latest news, reviews, and tips for iPhone 6 Plus users">iPhone 6 Plus[/url], but also by massive growth in China.</p> <!--break--> <p>The fundamentals were straightforward, as Tim Cook said:</p>

<p>"We've put a lot of investment there in people. We've put a lot of investment in stores, in flagship stores — we now have 19 in Greater China and will have 40 stores by late next year."</p>

<p>Apple's investments have also been in their local partners, leading to 40,000 point-of-sale locations at resellers across China. They've also made a point of partnering with local carriers as well as Chinese search providers and web services. Cook noted that the five new stores that Apple opened in China (http://www.imore.com/four-apple-store-locations-will-open-china-coming-weeks) earlier this year were all in cities of 9 million residents or larger — "Huge places that most Americans have never heard of." He said that the massive movement of the Chinese population into the global middle class has posed a huge opportunity for Apple.</p> <p>Of course, China's not the only huge potential market out there. India looms large of Apple's radar, where they seem to be following the same playbook as China: investing in people and infrastructure to deploy their products. But Cook did acknowledge, their base in India is right now still "very small."</p> <p>Source: Apple (http://events.apple.com.edgesuite.net/15pibuasfvoihbeafv02/event/index.html)</p> </div></div></div><div id="comment-wrapper-nid-29885"></div><img width='1' height='1' src='http://tipb.com.feedsportal.com/c/33998/f/616881/s/4340e397/sc/46/mf.gif' border='0'/><br clear='all'/>

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