Title: New 'App Pins' Allow Users to Install iOS Apps Right From Pinterest's App Post by: HCK on February 13, 2015, 09:00:13 am New 'App Pins' Allow Users to Install iOS Apps Right From Pinterest's App
Pinterest today announced (http://blog.pinterest.com/post/110786995184/install-the-best-new-iphone-and-ipad-apps-from) a new partnership with Apple to launch "App Pins" that will allow users to install iOS apps on their devices without ever needing to leave the Pinterest app. (http://cdn.macrumors.com/article-new/2015/02/pinterest_app_pins.jpg) Let’s say you’re Pinning workout inspiration to your Marathon Training board. If you see a fitness app that helps you reach your goals, you can download it right from Pinterest.As part of the rollout, Apple is also launching its own App Store board (https://www.pinterest.com/appstore/) on Pinterest, giving the company a place to feature apps on a variety of topics within Pinterest. Apple is currently featuring a number of apps and other pins focused on fashion and recipes, playing into this week's New York Fashion Week. <center><blockquote class="twitter-tweet" lang="en"><p>Huge news: we’re now on @Pinterest (https://twitter.com/Pinterest)! This week we'll be pinning live from #NYFW (https://twitter.com/hashtag/NYFW?src=hash). https://t.co/bSpUWUKPcK (https://t.co/bSpUWUKPcK) pic.twitter.com/oadXbauiIt (http://t.co/oadXbauiIt)</p>— App Store (@AppStore) February 12, 2015 (https://twitter.com/AppStore/status/565740549358247937) <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script></center> Pinterest tells The New York Times (http://bits.blogs.nytimes.com/2015/02/12/apple-pairs-with-pinterest-for-better-app-discovery/) it believes it can be an excellent place for app discovery considering its role as a place where people come to share and discover things. “We can be a really powerful service for app discovery, which is a problem that still really hasn’t been solved,” Evan Sharp, a founder of Pinterest, said in an interview. “Our specialty is really connecting people to the things they want to do.” [...]The new App Pins functionality is included in a just-released update to the Pinterest iOS app (http://appshopper.com/social-networking/pinterest), which is available free of charge in the App Store. 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