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Apple helps Pinterest launch rich pins for better app discovery

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<p>Apple and Pinterest are teaming up to help you discover apps with a new type of pin on the social bulletin board that leads to the App Store.</p><p>App pins (http://blog.pinterest.com/post/110786995184/install-the-best-new-iphone-and-ipad-apps-from) are a type of rich pin, which offers more information than a typical pin that consists solely of an image with a link to the original source. Pinterest developed rich pins two years ago and now supports detailed, contextual pins for recipes, places, articles, products, movies, and—with Apple’s help—apps.</p><h2><strong>How it works</strong></h2>
<p>If you’re browsing Pinterest on an iOS device and come across an app pin, the platform will give you the option to install the app directly to your iPhone or iPad. To help Pinterest launch app pins, Apple has curated a collection of lifestyle apps (https://www.pinterest.com/appstore/) ranging from healthy recipe services to apps for New York Fashion Week.</p><p class="jumpTag"><a href="/article/2883320/apple-helps-pinterest-launch-rich-pins-for-better-app-discovery.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>

Source: Apple helps Pinterest launch rich pins for better app discovery (http://www.macworld.com/article/2883320/apple-helps-pinterest-launch-rich-pins-for-better-app-discovery.html#tk.rss_all)