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Apple reportedly rolling out significant changes to Genius Bar

<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>Apple Retail (http://www.imore.com/apple-retail) is reportedly in the process of overhauling its Genius Bar experience. In a bid to better serve customers, starting from the week of March 9, a new initiative dubbed "Concierge" will be rolled out to replace walk-in appointments. The program involves Apple Store employees using an algorithm-driven iPad app to provide priority-assessed wait times for a customer's query. <!--break--> According to 9to5Mac (http://9to5mac.com/2015/02/23/apple-to-overhaul-genius-bar-changing-appointments-and-using-phones-as-pagers/):</p>

<p>The customer then provides a phone number, which Apple uses to send three text messages with wait time updates:</p> <ol><li>An initial text message confirming the Genius Bar request and providing the wait time</li> <li>A text message telling the customer to start heading back to the Apple Store</li> <li>A final text message telling the customer that their technician is ready to help and where they can be located in the store</li> </ol>

<!--break--> <p>Online bookings are said to remain the same.</p> <p>The program is reportedly being spearheaded by senior vice president of retail and online stores Angela Ahrendts (http://www.imore.com/angela-ahrendts), who has introduced several changes since joining Apple (http://www.imore.com/angela-ahrendts-joins-apple-new-head-retail) last year. These including an increased focus on China (http://www.imore.com/over-200-apples-us-retail-employees-may-be-relocating-china), new measures to safeguard (http://www.imore.com/gold-apple-watch-reportedly-will-be-stored-special-safes-apple-stores) the upcoming Apple Watch Edition smartwatches within retail stores, as well as retooling (http://www.imore.com/ahrendts-vision-bring-surprise-and-delight-every-apple-customer) the retail experience to aimed at "surprising and delighting" customers.</p> <p>The Concierge program, however, would be one of the most significant changes, would allow store employees as well as customers to manage their time better.</p> </div></div></div><div id="comment-wrapper-nid-30111"></div><img width='1' height='1' src='http://tipb.com.feedsportal.com/c/33998/f/616881/s/43b89778/sc/4/mf.gif' border='0'/><br clear='all'/>

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Source: Apple reportedly rolling out significant changes to Genius Bar (http://feedproxy.google.com/~r/TheIphoneBlog/~3/KNyj6bp-K3Q/story01.htm)