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Mercedes-Benz chairman isn't losing any sleep over Apple Car rumors

<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>Dieter Zetsche, the Chairman of the Board of Daimler AG and the head of Mercedes-Benz Cars, doesn't seem to be concerned about the recent rumors that Apple may be developing its own automobile (http://www.imore.com/apple-car). In a recent interview, he is quoted as saying, "If there were a rumour that Mercedes or Daimler planned to start building smartphones then they (Apple) would not be sleepless at night. And the same applies to me."</p> <!--break--> <p>Zetsche was interviewed by Motoring.com.au and while he is "full of respect for Apple", he doesn't feel the team at Cupertino needs to be entering the automobile business. He stated:</p>

<p>"I don't find any rationale (for Apple to build a car)," he said. "Why (Apple) with this kind of margin would now go into this business? I think investors will hate it because they don't like conglomerates, they want focussed management on what they understand.</p> <p>"Perhaps some neighbouring fields but not somewhere different. The fact you can listen to iTunes in a car doesn't make it in itself consistent.</p> <p>"I don't know their strategy and I do not know what they are doing, but I would be very surprised if that proved to be right."</p>

<p>Zetsche's comments on Apple's rumored plans were echoed earlier this month by former General Motors CEO Dan Akerson (http://www.imore.com/ex-gm-ceo-warns-apple-against-making-car) who said, "I would be highly suspect of the long-term prospect of getting into a low-margin, heavy-manufacturing" business like making cars.</p> <p>Source: Motoring.com.au (http://www.motoring.com.au/news/2015/mercedes-benz-dont-build-an-icar-49356); via 9to5Mac (http://9to5mac.com/2015/02/24/mercedes-benz-chairman-not-losing-sleep-over-apple-car-compares-it-to-car-guys-making-a-smartphone/)</p> </div></div></div><div id="comment-wrapper-nid-30125"></div><img width='1' height='1' src='http://tipb.com.feedsportal.com/c/33998/f/616881/s/43bf32cd/sc/36/mf.gif' border='0'/><br clear='all'/>

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