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Macintosh News => Apple News => Topic started by: HCK on March 21, 2015, 09:00:08 am



Title: Apple to Debut New A8-Based Apple TV Box With App Store and Siri at WWDC
Post by: HCK on March 21, 2015, 09:00:08 am
Apple to Debut New A8-Based Apple TV Box With App Store and Siri at WWDC

Apple plans to announce its next-generation Apple TV set-top box at its annual Worldwide Developers Conference in June, according to BuzzFeed News (http://www.buzzfeed.com/johnpaczkowski/new-apple-tv-set-top-will-debut-this-summer-with-app-store-s#.ybBjLrKm0v). The report, citing sources familiar with the plans, claims that the new Apple TV will be a "significant overhaul" of the streaming TV box, featuring both Siri and an App Store with an SDK available for developers to create apps.
 
 <img src="(http://cdn.macrumors.com/article-new/2012/12/product-product.jpg)" alt="apple tv" width="446" height="217" class="aligncenter size-full wp-image-359578" />
 The new Apple TV will feature Apple's latest A8 system-on-a-chip and a "dramatic increase" in internal storage, well beyond the 8GB included in the current third-generation set-top box. The addition of Siri will enable Apple TV owners to control a wide selection of HomeKit-enabled home automation devices through the set-top box, according to the report.
 
 The new Apple TV will be part of Apple's ambitious plans to improve the TV experience, an area that iTunes chief Eddy Cue <a href="http://www.macrumors.com/2014/05/29/cue-apple-tv-complicated/" title="Eddy Cue: It’s ‘Complicated’ Solving Problems With TV">thinks "sucks"[/url] currently and Apple chief executive Tim Cook referred to as "stuck back in the 70s (http://www.macrumors.com/2014/09/12/tim-cook-charlie-rose/)" in an interview with Charlie Rose last year. The new device will be Apple's attempt at capturing the digital living room through TV, music, apps and home automation amid a sea of competitors including Amazon, Google and Roku.
 
 A refreshed Apple TV would make sense given reports that Apple is also planning to announce its oft-rumored <a href="http://www.macrumors.com/2015/03/16/apple-online-tv-service-wsj/" title="Apple Planning to Launch Streaming TV Service Featuring ABC, CBS, Fox and More">streaming TV service[/url] at WWDC, anchored by popular networks such as ABC, CBS, Fox, ESPN and FX. The web-based TV service for iPhone, iPad, Apple TV and other devices is expected to deliver a lightweight package of about 25 channels for between $30 to $40 per month. Apple TV is also long overdue for a hardware refresh, with the set-top box last updated in 2012.
 
 
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Source: Apple to Debut New A8-Based Apple TV Box With App Store and Siri at WWDC (http://www.macrumors.com/2015/03/20/new-apple-tv-wwdc-siri-app-store/)