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Apple and IBM MobileFirst for iOS apps now localized for Japan

<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p><a href='http://www.imore.com/apple-and-ibm-mobilefirst-ios-apps-now-localized-japan' title="Apple and IBM MobileFirst for iOS apps now localized for Japan"><img src='(http://www.imore.com/sites/imore.com/files/styles/large/public/field/image/2015/03/apple-ibm-mobile-first-japan-art.jpg)?itok=TeC6p60i' />[/url]</p> <p class="intro">IBM Japan, in partnership is Apple, has announced the localization of MobileFirst for iOS apps for the Japanese market.</p> <p>The Apple + IBM partnership (http://www.imore.com/ibm) was created to bring world-class app design and development to enterprise, and make iPhone and iPad deployment as deep as it was wide. A large part of that is going to be international, and it's beginning with seven apps localized for Japan: Advise &amp; Grow (Banking and Financial Markets), Trusted Advice (Banking and Financial Markets), Retention (Insurance), Case Advice (Government), Sales Assist (Retail), Pick &amp; Pack (Retail) and Expert Tech (Telecommunications). <!--break--></p> <p>Apple and IBM released the initial wave of MobileFirst apps (http://www.imore.com/apple-ibm-release-first-batch-apps-mobile-enterprise-partnership) in the U.S. back in December. Having worked in international enterprise for years, I'm used to apps that had all the polish and usability of long-sunken battleships. These are not those. These meld Apple-level design with IBM's vertical expertise, and now they're doing it not only for the English speaking enterprise, but for Japan as well. Hopefully more will follow.</p> <p>After years of purchases based on checklist and interfaces as afterthought, it'll be interesting to see if MobileFirst can do for software what BYOD did for phones and tablets — make the experience matter. And not just across companies, but across continents.</p> <p>You can find out more on Apple Japan's mobile enterprise page (http://www.apple.com/jp/business/mobile-enterprise-apps/).</p> </div></div></div><img width='1' height='1' src='(http://tipb.com.feedsportal.com/c/33998/f/616881/s/44b50b22/sc/28/mf.gif)' border='0'/><br clear='all'/>

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