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Twitter begins testing autoplay videos on iOS

<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p class="intro">Twitter (http://www.imore.com/twitter) has recently started testing an autoplay feature for videos in some users' news feeds.</p> <p>The feature works similar to Facebook's implementation and applies to video ads, user uploaded videos, and clips from Twitter's Amplify program. <!--break--> AdAge (http://adage.com/article/digital/twitter-starting-test-autoplay-videos-ios-apps/297687/), citing an unnamed source, reports that Twitter is testing the two different variants of the autoplay feature:</p>

<p>In one prong of the experiment, some people will see entire videos automatically play in a loop, while in the other, users will see looping 6-second autoplay previews teasing a video, the person said. Both formats will play the videos on mute. If people click on either video format, the video will expand to full-screen and play with sound.</p>

<p>This move is just the latest step in Twitter's ambitions to further monetize the micro-blogging platform. Enabling autoplay for videos in a user's newsfeed could potentially give advertisers and content creators an unimpeded route to more views by bypassing the click-to-play barrier.</p> <p>It's unclear how wide the test is right now, but there's a chance you could start seeing autoplay videos in your feed soon as Twitter looks to gauge user reaction to the feature.</p> <p>Source: AdAge (http://adage.com/article/digital/twitter-starting-test-autoplay-videos-ios-apps/297687/)</p> </div></div></div><img width='1' height='1' src='(http://tipb.com.feedsportal.com/c/33998/f/616881/s/44b8bc44/sc/15/mf.gif)' border='0'/><br clear='all'/>

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Source: Twitter begins testing autoplay videos on iOS (http://feedproxy.google.com/~r/TheIphoneBlog/~3/C6wcty0VL1o/story01.htm)