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How Facebook Messenger will help you discover new apps

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Finding new apps is easy. Remembering to use them more than once? Not gonna happen.</p><p>
Facebook found a new way to point you toward new, must-have apps with app install ads in News Feed. The ads are a hit, accounting for a large chunk of Facebook’s ad revenue (http://www.techhive.com/article/2147329/facebook-s-winning-streak-continues-with-another-2-5-billion-quarter.html) each quarter. Facebook has made so much money from app install ads that other social networks like Twitter (http://www.techhive.com/article/2369059/more-app-install-ads-are-coming-to-your-twitter-timeline.html) and Pinterest (http://www.macworld.com/article/2883320/apple-helps-pinterest-launch-rich-pins-for-better-app-discovery.html) have followed suit. But getting people to open those apps after installing them instead of relegating them to the last page, where apps go to die, is a challenge.</p><p class="jumpTag"><a href="/article/2902295/how-facebook-messenger-will-help-you-discover-new-apps.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>

Source: How Facebook Messenger will help you discover new apps (http://www.macworld.com/article/2902295/how-facebook-messenger-will-help-you-discover-new-apps.html#tk.rss_all)