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Title: Don't dash to Dash: new Amazon buttons aid brands, not consumers Post by: HCK on April 03, 2015, 09:00:10 pm Don't dash to Dash: new Amazon buttons aid brands, not consumers
<article> <section class="page"> <p>It looked like an April Fool’s joke, even though the page went live on March 31: Amazon would let brands send you stick-on Wi-Fi buttons that, when pressed, would automatically place a re-order for commonly used items like diapers, trash bags and detergent.</p><p>But it’s no joke! It’s a way for Amazon to extend its product hegemony, align with brands, reduce friction, and cause nausea in a subset of consumers. It’s rather clever, but threatens to introduce several points of failure for users, the associated brand names, and Amazon customer support.</p><p>The Amazon Dash Button (https://www.amazon.com/oc/dash-button) is currently available only by invitation to Amazon Prime members.</p><p class="jumpTag"><a href="/article/2905401/dont-dash-to-dash-new-amazon-buttons-aid-brands-not-consumers.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article> Source: Don't dash to Dash: new Amazon buttons aid brands, not consumers (http://www.macworld.com/article/2905401/dont-dash-to-dash-new-amazon-buttons-aid-brands-not-consumers.html#tk.rss_all) |