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HBO Now launches on Apple TV; app for iPhone and iPad rolling out now

<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p class="intro">HBO Now, the standalone streaming service from HBO, as officially launched on the Apple TV.</p> <p><a href='http://www.imore.com/hbo-now-launches-apple-tv-app-iphone-and-ipad-rolling-out-now' title="HBO Now launches on Apple TV; app for iPhone and iPad rolling out now"><img src='http://www.imore.com/sites/imore.com/files/styles/large_wm_brw/public/field/image/2015/04/hbo-now-welcome-appletv-hero.jpg?itok=lfvllTfM' />[/url]</p> <p>Announced last month (http://www.imore.com/apple-tv-official-launch-partner-hbo-now-streaming-service), HBO Now gives customers access to HBO content without requiring a cable subscription.<!--break--> The channel is now live on the Apple TV (http://www.imore.com/apple-tv), and an app for iPhone and iPad is rolling out now on the App Store. Apple is HBO's exclusive launch partner for the service.</p> <p>HBO Now functions much like HBO Go, the company's cable-dependent on-demand service. You can access HBO's library of TV shows and movies, all on-demand. A subscription to Now will cost $14.99 per month, though HBO is offering a 30-day free trial.</p> <p>HBO Now launches just a few days before the fifth season premiere of Games of Thrones, which takes place this Sunday, April 12 at 9 p.m. EDT.</p> <ul><li>Free - <a href="https://itunes.apple.com/us/app/hbo-now/id971265422?mt=8&amp;at=10l3Vy&amp;ct=d_im" title="" rel="nofollow">Download Now[/url]</li> </ul></div></div></div><img width='1' height='1' src='(http://tipb.com.feedsportal.com/c/33998/f/616881/s/452ea2f0/sc/15/mf.gif)' border='0'/><br clear='all'/>

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