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Not getting it: Watch editorial requirements

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How do you know if you should write an editorial about the Apple Watch in a prestigious newspaper? Well, first of all, do you completely not get the Apple Watch? If so, then you’re ready to start writing!</p><p>
Writing for the New York Times, Jody Rosen can’t quite get his head around the Watch.</p><p>
”The Apple Watch: More Than Just a Bracelet” (http://mobile.nytimes.com/blogs/tmagazine/2015/05/05/apple-watch/?referrer=)</p><p>
After a 700-word paean to traditional watches in which he doesn’t even mention the Apple Watch, Rosen finally admits:</p>

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All of which is to say: I’m not quite the target audience for the new Apple Watch.</p><p class="jumpTag"><a href="/article/2919564/not-getting-it-watch-editorial-requirements.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>

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url=http://www.macworld.com/article/2919564/not-getting-it-watch-editorial-requirements.html#tk.rss_all]Not getting it: Watch editorial requirements[/url]