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Title: Google harms users by favoring its own services in search results, study finds Post by: HCK on June 29, 2015, 03:00:14 pm Google harms users by favoring its own services in search results, study finds
<article> <section class="page"> <p>Google’s favoring of its own services in search results doesn’t just harm competitors, it also harms consumers, according to research sponsored by a complainant in the EU antitrust trial against the company.</p><p>The study found that users are 45 percent more likely to click on search results organically generated by Google’s own search engine than on results in which Google favors its own services, as it does now.</p><p>“This suggests that by leveraging dominance in search to promote its internal content, Google is reducing social welfare—leaving consumers with lower quality results and worse matches,” the researchers found (http://www.slideshare.net/lutherlowe/wu-l). The study “provides empirical evidence” that Google favoring its own products in some cases harms Google’s users.</p><p class="jumpTag"><a href="/article/2941732/google-harms-consumers-by-favoring-its-own-services-study-finds.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article> Source: Google harms users by favoring its own services in search results, study finds (http://www.macworld.com/article/2941732/google-harms-consumers-by-favoring-its-own-services-study-finds.html#tk.rss_all) |