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Pharrell and One Direction are headlining Apple's rebranded Music Festival

<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>To promote the launch of Apple Music (http://www.imore.com/apple-music), the Cupertino giant is rebranding the iTunes Music Festival as Apple Music Festival. This year's music extravaganza lasts ten days, unlike the usual month-long affair we're used to, and will take place at London's Roundhouse from September 19th, with Pharrell Williams, One Direction, Florence + The Machine and Disclosure headlining the event.</p> <!--break--> <p>Fans from around the world will be able to watch the performances live and on-demand for free on Apple Music. Apple is also planning cross-promotional activities for the festival, with Eddy Cue stating:</p>

<p>The Apple Music Festival is a greatest hits set of ten unbelievable nights featuring some of the best performers on the planet appearing live and interacting directly with their fans on Connect and Beats 1.</p>

<p>UK residents will be able to win tickets for the event from Apple Music and its media partners.</p> <p><a href="http://www.applemusicfestival.com/" title="" class="cta">Apple Music Festival[/url]</p> <p>Source: Apple (http://www.apple.com/pr/library/2015/08/18Apple-Music-Festival-Brings-Incredible-Live-Performances-to-Fans-Worldwide-in-September.html)</p> </div></div></div><br clear='all'/>

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