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Macintosh News => Apple News => Topic started by: HCK on August 28, 2015, 09:00:12 pm



Title: Fire Phone's flop may jeopardize Amazon's future hardware endeavors
Post by: HCK on August 28, 2015, 09:00:12 pm
Fire Phone's flop may jeopardize Amazon's future hardware endeavors

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Amazon’s Fire Phone wasn’t a bad phone (http://www.techhive.com/article/2458903/amazon-fire-phone-review-give-this-fire-time-to-grow.html), per se, but its handful of neat gimmicks couldn’t compensate for the fact that it was priced like an iPhone despite existing solely to get you to buy more stuff from Amazon. The Fire Phone found itself on fire sale after promptly being ignored by the masses, and its epic failure may now be jeopardizing the future output of Amazon’s hardware labs.</p><p>
Amazon’s putting its ongoing phone plans on the backburner and even laying off dozens of engineers from Lab126, its hardware division, The Wall Street Journal (http://www.wsj.com/articles/amazon-curtails-development-of-consumer-devices-1440632203) reports (though Amazon declined to comment).</p><p class="jumpTag"><a href="/article/2976586/phones/fire-phones-flop-may-jeopardize-amazons-future-hardware-endeavors.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>

Source: Fire Phone's flop may jeopardize Amazon's future hardware endeavors (http://www.macworld.com/article/2976586/phones/fire-phones-flop-may-jeopardize-amazons-future-hardware-endeavors.html#tk.rss_all)