Title: Eddy Cue on Apple TV: Customers Should Be Able to 'Buy Whatever They Want, However They Want' Post by: HCK on November 09, 2015, 03:00:12 pm Eddy Cue on Apple TV: Customers Should Be Able to 'Buy Whatever They Want, However They Want'
Apple executive Eddy Cue sat down with CNN senior correspondent Brian Stelter last week for a two-part interview (http://www.macrumors.com/2015/10/29/eddy-cue-apple-tv-add-on-cnn/) about the new Apple TV, describing the fourth-generation device as an "add-on for most people," since content providers such as ABC, CNN and WatchESPN still require authenticating with a cable or satellite TV subscription. <center><iframe width="640" height="360" src="https://www.youtube.com/embed/V_AG6zbM4Ys?rel=0" frameborder="0" allowfullscreen></iframe></center><center>Eddy Cue's interview with CNNMoney about the new Apple TV last week</center> CNNMoney (http://money.cnn.com/2015/11/06/media/apple-tv-future-eddy-cue-interview/index.html) has now shared a few additional comments Cue made about Apple's rumored streaming TV service (http://www.macrumors.com/roundup/streaming-tv-service/). Specifically, Cue said the new Apple TV could support whole cable packages from content providers such as Comcast, but he refused to elaborate much further, beyond alluding that Apple wants customers to be "able to buy whatever they want, however they want." But what about buying a whole cable package, including CBS, right through the TV?Apple's rumored streaming TV service (http://www.macrumors.com/2015/03/16/apple-online-tv-service-wsj/) is expected to deliver a lightweight package of about 25 channels for around $40 per month, anchored by popular networks such as ABC, CBS, NBC and FOX, and could launch in 2016 (http://www.macrumors.com/2015/08/30/apple-tv-4-october-launch-sub-200-price/) following multiple delays in negotiations between Apple and content providers. The new Apple TV launched last Friday and features an App Store (http://www.macrumors.com/2015/10/30/new-apple-tv-app-store-hands-on/), Siri (http://www.macrumors.com/2015/10/30/apple-tv-siri-and-search-overview/), tvOS (http://www.macrumors.com/2015/10/30/hands-on-with-the-new-apple-tv/) and more. <div class="linkback">Related Roundup: <a href="http://www.macrumors.com/roundup/apple-tv/"/>Apple TV[/url] Tags: <a href="http://www.macrumors.com/roundup/eddy-cue/"/>Eddy Cue[/url], <a href="http://www.macrumors.com/roundup/streaming-tv-service/"/>streaming TV service[/url] Buyer's Guide: Apple TV (Buy Now) (http://buyersguide.macrumors.com/#Apple_TV) </div> Discuss this article (http://forums.macrumors.com/threads/eddy-cue-apple-tv-interview-cnnmoney.1935720/) in our forums <div class="feedflare"> <img src="http://feeds.feedburner.com/~ff/MacRumors-Front?d=yIl2AUoC8zA" border="0"></img> (http://feeds.macrumors.com/~ff/MacRumors-Front?a=XVUPQ727twU:U6COG4iu-tQ:yIl2AUoC8zA) <img src="http://feeds.feedburner.com/~ff/MacRumors-Front?d=6W8y8wAjSf4" border="0"></img> (http://feeds.macrumors.com/~ff/MacRumors-Front?a=XVUPQ727twU:U6COG4iu-tQ:6W8y8wAjSf4) <img src="http://feeds.feedburner.com/~ff/MacRumors-Front?d=qj6IDK7rITs" border="0"></img> (http://feeds.macrumors.com/~ff/MacRumors-Front?a=XVUPQ727twU:U6COG4iu-tQ:qj6IDK7rITs) </div><img src="http://feeds.feedburner.com/~r/MacRumors-Front/~4/XVUPQ727twU" height="1" width="1" alt=""/> Source: Eddy Cue on Apple TV: Customers Should Be Able to 'Buy Whatever They Want, However They Want' (http://www.macrumors.com/2015/11/06/eddy-cue-apple-tv-interview-cnnmoney/) |