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Apple Music locks up Taylor Swift’s 1989 concert video as an exclusive

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If you want to watch Taylor Swift in concert without buying a ticket, you’ll have to subscribe to Apple Music.</p><p>
In an exclusive deal, Apple Music will be the only place to stream Swift’s 1989 World Tour Live performance. Recorded on November 28 in Sydney, Australia, the video includes Swift’s entire on-stage performance, along with backstage and rehearsal footage. There’s no word on whether the concert will ever be available for purchase through other sources.</p><p>
According to Recode (http://recode.net/2015/12/13/apple-gets-a-giant-taylor-swift-concert-exclusive-because-it-paid-taylor-swift/), Swift collected a (presumably sizeable) paycheck as part of deal. In exchange, Apple will make Swift a major part of its marketing plans, with her likeness appearing on store displays and iTunes gift cards. She’s also appearing on Apple Music’s Beats 1 radio stream to hype up the concert.</p><p class="jumpTag"><a href="/article/3014581/streaming-services/apple-music-locks-up-taylor-swift-s-1989-concert-video-as-an-exclusive.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>

Source: Apple Music locks up Taylor Swift’s 1989 concert video as an exclusive (http://www.macworld.com/article/3014581/streaming-services/apple-music-locks-up-taylor-swift-s-1989-concert-video-as-an-exclusive.html#tk.rss_all)