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Williams, Schiller, Srouji: What Apple's new executive titles really mean

Apple's executive announcements might seem ceremonial, but they're also critically functional. Apple adjusted some titles in its upper ranks today. I say adjusted because, rather than being promotions, they better reflect what's been the reality for a while now. Jeff Williams, previously senior vice president of operations, is now formally the chief operating officer. That brings Apple's officer count to four, including chief executive officer Tim Cook, chief financial officer Luca Maestri, and chief design officer Jony Ive. Though Tim Cook was previously COO under the late Steve Jobs, and has world-class skills in that area, being CEO has different demands entirely. So, Williams has effectively been COO for a while. Putting Williams' name on the title, though, makes the responsibilities clear, including to investors who fret over such things. It also frees both Williams and Cook up for all that Apple is considering next, which likely includes more than just what's been rumored. W...<br clear='all'/>

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Source: Williams, Schiller, Srouji: What Apple's new executive titles really mean (http://feedproxy.google.com/~r/TheIphoneBlog/~3/cP-RFXB3lHY/story01.htm)