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Apple Refreshes 'Start Something New' Campaign in Multiple Countries

Apple has reintroduced its "Start Something New (http://www.apple.com/au/start-something-new/)" campaign ahead of New Year's Day in Australia, India, New Zealand, South Korea, Vietnam and other countries in the Asia-Pacific region. The campaign will likely be expanded to the U.S., Canada, Europe and other regions soon.





<img src="(http://cdn.macrumors.com/article-new/2015/12/Start-Something-New-Apple-800x382.jpg)" alt="Start-Something-New-Apple" width="800" height="382" class="aligncenter size-large wp-image-479979" />


"Start Something New" features a gallery of nearly a dozen paintings, photos, drawings, short films and other pieces of creative work made by artists using Apple products and apps, ranging from the Apple Pencil, iMac and iPad Air 2 to Adobe After Effects, Darkroom and Procreate.





Apple has also shared individual profiles for each new work and artist on its website:





- Painting fluid landscapes (http://www.apple.com/in/start-something-new/painting-landscapes/) by Lu Jun, China


- Painting with dots (http://www.apple.com/in/start-something-new/dot-painting/) by Lieu Nguyen, Vietnam


- Chasing wild vistas (http://www.apple.com/in/start-something-new/landscape-photography/) by Emma Phillips, Australia


- Illustrating nature through its details (http://www.apple.com/in/start-something-new/nature-illustration/) by Tiffany Bozic, USA


- Drawing with light (http://www.apple.com/in/start-something-new/light-painting/) by Darren Pearson, USA


- Shooting from a new perspective (http://www.apple.com/in/start-something-new/aerial-photography/) by Bernhard Lang, Germany


- Visualizing the power of gravity (http://www.apple.com/in/start-something-new/slow-motion-video/) by Greg Barth, UK


- Cultivating a different kind of rose (http://www.apple.com/in/start-something-new/photo-painting/) by Kahori Maki, Japan


- Composing a sense of wonder (http://www.apple.com/in/start-something-new/photo-effects/) by Jake Sargeant, USA


- Seeking color in the streets (http://www.apple.com/in/start-something-new/drawing-landscapes/) by Brian Lotti, USA


- Capturing the texture of movement (http://www.apple.com/in/start-something-new/photography/) by William Hundley, USA





Apple ran a nearly identical campaign in December 2014, starting in Japan (http://www.macrumors.com/2014/12/29/apple-japan-start-something-new/) and later expanding to the U.S. (http://www.macrumors.com/2014/12/31/apple-expands-start-something-new-campaign/) and other countries.
Discuss this article (http://forums.macrumors.com/threads/apple-start-something-new-2015.1947340/) in our forums

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Source: Apple Refreshes 'Start Something New' Campaign in Multiple Countries (http://www.macrumors.com/2015/12/29/apple-start-something-new-2015/)