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Can a luxury watchmaker and a smartwatch platform get along?

TAG Heuer recently introduced a $1,500 watch. So what's interesting about a new $1,500 TAG? The new TAG Heuer Connected is powered by Android Wear. I understand TAG's thesis. Consumers want smartwatches. TAG Heuer makes great luxury watches. Perhaps there might be a market for a great luxury smartwatch? The Connected is a good case study on what happens when analog brands try to go digital. The luxury smartwatch TAG Heuer isn't the first brand to attempt a "luxury" smartwatch. HP licensed Meta watch OS, partnered with Michael Bastian, and sold the watch exclusively on Gilt. It went over like a lead balloon. By contrast, TAG does understand that smartwatches need platforms, apps, and developers. Unfortunately, there aren't many choices in platforms. After all, Apple isn't licensing watchOS. Google was looking to partner with a luxury watch brand and so, in the end, TAG Heuer went with Android Wear. That's smarter than trying to build a proprietary platform but Android Wear isn'...<br clear='all'/>

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