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Title: The future of Apple Pay: From payments to platform Post by: HCK on February 29, 2016, 09:00:23 pm The future of Apple Pay: From payments to platform
Apple Pay will eventually be more than just a way to quickly make payments in-store and in-app. But how it evolves depends on the scope of Apple's ambitions. Apple Pay is just over 15 months old and supported in five countries, including the U.S., U.K., Canada, Australia, and, most recently, China. But along the way, the company has faced criticism from banks, merchants, and customers, all frustrated by limitations of the service's capabilities. Unfortunately for Apple, many of Apple Pay's irksome issues are completely out of the company's control. As with Apple's rumored TV streaming service, other companies have sufficient leverage to make demands of the world's biggest corporation. In the case of Apple Pay, it's credit card-issuing banks and local merchants. From there to here Like most mobile payment systems, Apple Pay began with a modest proposal: to simplify and secure credit card payments by removing the need for a physical card. When Apple Pay debuted in 2014, it became ...<br clear='all'/> <a href="http://rc.feedsportal.com/r/247393145845/u/49/f/616881/c/33998/s/4ded8b81/sc/28/rc/1/rc.htm" rel="nofollow"><img src="http://rc.feedsportal.com/r/247393145845/u/49/f/616881/c/33998/s/4ded8b81/sc/28/rc/1/rc.img" border="0"/>[/url] <a href="http://rc.feedsportal.com/r/247393145845/u/49/f/616881/c/33998/s/4ded8b81/sc/28/rc/2/rc.htm" rel="nofollow"><img src="http://rc.feedsportal.com/r/247393145845/u/49/f/616881/c/33998/s/4ded8b81/sc/28/rc/2/rc.img" border="0"/>[/url] <a href="http://rc.feedsportal.com/r/247393145845/u/49/f/616881/c/33998/s/4ded8b81/sc/28/rc/3/rc.htm" rel="nofollow"><img src="http://rc.feedsportal.com/r/247393145845/u/49/f/616881/c/33998/s/4ded8b81/sc/28/rc/3/rc.img" border="0"/>[/url] <img src="http://da.feedsportal.com/r/247393145845/u/49/f/616881/c/33998/s/4ded8b81/sc/28/a2.img" border="0"/> (http://da.feedsportal.com/r/247393145845/u/49/f/616881/c/33998/s/4ded8b81/sc/28/a2.htm)<img width="1" height="1" src="http://pi.feedsportal.com/r/247393145845/u/49/f/616881/c/33998/s/4ded8b81/sc/28/a2t.img" border="0"/><img width='1' height='1' src='(http://tipb.com.feedsportal.com/c/33998/f/616881/s/4ded8b81/sc/28/mf.gif)' border='0'/> Source: The future of Apple Pay: From payments to platform (http://feedproxy.google.com/~r/TheIphoneBlog/~3/sNF4_0L1DvY/story01.htm) |