Title: Verizon ordered to pay $1.35 million for use of 'Supercookies' in mobile traffic Post by: HCK on March 07, 2016, 09:00:22 pm Verizon ordered to pay $1.35 million for use of 'Supercookies' in mobile traffic
Verizon Wireless has been ordered to pay $1.35 million for its use of "Supercookies" in mobile traffic, following an investigation by the FCC. As a result, Verizon will have to make some changes to the way it delivers advertising to customers. The process will now require Verizon to get opt-in or opt-out consent from each customer before it is able to target ads at them. From the FCC's ruling: To settle this matter, Verizon Wireless will pay a fine of $1,350,000 and implement a compliance plan that requires it to obtain customer opt-in consent prior to sharing a customer's UIDH with a third party to deliver targeted advertising. With respect to sharing UIDH internally within Verizon Communications Inc. and its subsidiaries, it must obtain either opt-in or opt-out consent from its customers. Verizon Wireless will also generate customer UIDH using methods that comply with reasonable and accepted security standards. Verizon will also be forced to adopt a three year compliance pl...<br clear='all'/> <a href="http://rc.feedsportal.com/r/247393963930/u/49/f/616881/c/33998/s/4e17b024/sc/28/rc/1/rc.htm" rel="nofollow"><img src="http://rc.feedsportal.com/r/247393963930/u/49/f/616881/c/33998/s/4e17b024/sc/28/rc/1/rc.img" border="0"/>[/url] <a href="http://rc.feedsportal.com/r/247393963930/u/49/f/616881/c/33998/s/4e17b024/sc/28/rc/2/rc.htm" rel="nofollow"><img src="http://rc.feedsportal.com/r/247393963930/u/49/f/616881/c/33998/s/4e17b024/sc/28/rc/2/rc.img" border="0"/>[/url] <a href="http://rc.feedsportal.com/r/247393963930/u/49/f/616881/c/33998/s/4e17b024/sc/28/rc/3/rc.htm" rel="nofollow"><img src="http://rc.feedsportal.com/r/247393963930/u/49/f/616881/c/33998/s/4e17b024/sc/28/rc/3/rc.img" border="0"/>[/url] <img src="http://da.feedsportal.com/r/247393963930/u/49/f/616881/c/33998/s/4e17b024/sc/28/a2.img" border="0"/> (http://da.feedsportal.com/r/247393963930/u/49/f/616881/c/33998/s/4e17b024/sc/28/a2.htm)<img width="1" height="1" src="http://pi.feedsportal.com/r/247393963930/u/49/f/616881/c/33998/s/4e17b024/sc/28/a2t.img" border="0"/><img width='1' height='1' src='(http://tipb.com.feedsportal.com/c/33998/f/616881/s/4e17b024/sc/28/mf.gif)' border='0'/> Source: Verizon ordered to pay $1.35 million for use of 'Supercookies' in mobile traffic (http://feedproxy.google.com/~r/TheIphoneBlog/~3/rf3vyGKPoMk/story01.htm) |