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Apple Shares New 'The Kiss' Ad Featuring Apple TV's Siri Integration

Apple today shared a new Apple TV (http://www.macrumors.com/roundup/apple-tv/) ad that focuses on the Siri (http://www.macrumors.com/roundup/siri/) features built in to the set-top box. Entitled "The Kiss," the one minute ad stars Alison Brie and Nikolaj Coster-Waldau.





In the spot, the two actors are attempting to replicate an on-screen kiss, using Siri to rewind a specific movie scene. On the fourth-generation Apple TV, asking Siri questions like "What did she say?" or "Rewind 10 seconds" will automatically replay a scene from television show or movie.





Siri's content search features are also shown off, demonstrating the ability to find television shows or play songs from Apple Music (http://www.macrumors.com/roundup/apple-music/).





<center><iframe src="https://www.youtube.com/embed/-F6tUN2j0Iw" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></center>

The new Apple TV, starring Siri. Now it's easier than ever to enjoy your favorite movies, shows, music and apps.

The ad is one of several in a series (http://www.macrumors.com/2015/12/08/apple-ad-the-future-of-television/) with the tagline "The Future of Television." Since the Apple TV launched in October of 2015, Apple has been promoting it through a range of different television ads and billboards that have focused both on content and features like the tvOS App Store (http://www.macrumors.com/roundup/app-store/), Siri search, Apple Music, and more.

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Buyer's Guide: Apple TV (Buy Now) (http://buyersguide.macrumors.com/#Apple_TV) </div>
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Source: Apple Shares New 'The Kiss' Ad Featuring Apple TV's Siri Integration (http://www.macrumors.com/2016/03/24/apple-apple-tv-ad-siri-integration/)