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Opinion: Could Apple really be planning a move to a 3-year cycle on major iPhone refreshes?

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<p>That <a href="http://9to5mac.com/2016/05/31/iphone-three-year-cycle-claim/" target="_blank">Nikkei report[/url] claiming that Apple is moving to a three-year cycle on major iPhone refreshes would be huge news if true.</p>
<p>Apple currently has a very well-established ‘tick-tock’ cycle where we see a new form-factor every two years, and new features within the same casing on alternate years. That’s a very efficient approach: Apple generates new demand each year without having the pressure to design a whole new model each time.</p>
<p>Some will upgrade every single year; others will be more influenced by design, and buy in ‘tick’ years; others will be more concerned about features, and will buy in ‘tock’ years. The result is that every year, you have a bunch of customers eager to buy.</p>
<p>A switch to a three-year cycle would seem a dangerous one – so could it really be true, or is something else going on … ?</p>
<p> <a href="http://9to5mac.com/2016/05/31/opinion-3-year-iphone-cycle/#more-432776" class="more-link">more…[/url]</p>
Filed under: <a href='http://9to5mac.com/category/ios-devices/'>iOS Devices[/url], <a href='http://9to5mac.com/category/opinion/'>Opinion[/url] Tagged: <a href='http://9to5mac.com/tag/iphone/'>iPhone[/url], <a href='http://9to5mac.com/tag/iphone-7/'>iPhone 7[/url], <a href='http://9to5mac.com/tag/iphone-8/'>iPhone 8[/url], <a href='http://9to5mac.com/tag/tick-tock/'>Tick-tock[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/9to5mac.wordpress.com/432776/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/9to5mac.wordpress.com/432776/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/9to5mac.wordpress.com/432776/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/9to5mac.wordpress.com/432776/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/9to5mac.wordpress.com/432776/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/9to5mac.wordpress.com/432776/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/9to5mac.wordpress.com/432776/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/9to5mac.wordpress.com/432776/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/9to5mac.wordpress.com/432776/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/9to5mac.wordpress.com/432776/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/9to5mac.wordpress.com/432776/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/9to5mac.wordpress.com/432776/" />[/url] <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/9to5mac.wordpress.com/432776/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/9to5mac.wordpress.com/432776/" />[/url] <img alt="" border="0" src="(http://[img]http://pixel.wp.com/b.gif)[/img]?host=9to5mac.com&blog=22754319&post=432776&subd=9to5mac&ref=&feed=1" width="1" height="1" /><img alt="" border="0" src="(http://[img]http://pixel.wp.com/b.gif)[/img]?host=9to5mac.com&blog=22754319&post=432776&subd=9to5mac&ref=&feed=1" width="1" height="1" /><div class="feedflare">
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