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Apple Music execs talk strategy behind securing exclusive deals with artists and labels

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<p>Apple has been betting big on exclusive content when it comes to growing Apple Music and a new report from Rolling Stone (http://www.rollingstone.com/culture/features/how-apple-hopes-to-win-the-streaming-war-20160628) details just how far the company is willing to go in partnering with labels and artists. In the report, Apple’s head of original music content Larry Jackson expressed the reasoning behind Apple’s motivation and how it goes about working with labels.</p>
<p> <a href="http://9to5mac.com/2016/06/28/jimmy-iovine-larry-jackson-interview/#more-437297" class="more-link">more…[/url]</p>
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