Title: Weak iPhone 7 Demand Predictions Continue With 'Conservative' Chip Orders Post by: HCK on July 01, 2016, 04:05:09 pm Weak iPhone 7 Demand Predictions Continue With 'Conservative' Chip Orders
Apple "is being more conservative" when placing its orders with chip assembler Advanced Semiconductor Engineering, once again suggesting that the 2016 "iPhone 7 (http://www.macrumors.com/roundup/iphone-7/)" will face a weaker demand in comparison to normal cycles, due to a dearth of hardware innovation in the handset (via Nikkei (http://asia.nikkei.com/Business/AC/Apple-conservative-on-orders-says-key-supplier-ASE)). Apple wasn't specifically mentioned during ASE's recent shareholder meeting, but a reference to "the big client in the U.S." overtly ties in with Apple, which contributed 31.2 percent of ASE's $8.73 billion revenue in 2015. <img src="(http://cdn.macrumors.com/article-new/2015/09/iPhone-6s-main-800x337.jpg)" alt="iPhone-6s-main" width="800" height="337" class="aligncenter size-large wp-image-463379" /> "The big client in the U.S. is a little more conservative when placing orders this year," said Tien Wu, ASE's chief operating officer, ahead of the company's annual shareholder meeting.The doom and gloom forecast (http://www.macrumors.com/2016/06/08/iphone-sales-to-reach-bottom-brian-white/) for iPhone sales this year have reached a high point in the middle of 2016, with recent reports suggesting (http://www.macrumors.com/2016/06/13/2016-iphone-sales-feeble/) the iPhone 7 is unlikely to reverse recent year-over-year declines (http://www.macrumors.com/2016/04/26/q2-2016-earnings/) in sales for the company. Most rumors cite the same reasons: consumer apathy due to a lack of innovation (http://www.macrumors.com/2016/05/11/iphone-decline-affecting-apple-suppliers/) in comparison to last year's iPhone 6s (http://www.macrumors.com/roundup/iphone-6s/) and iPhone 6s Plus. The biggest hardware revisions of the iPhone 7 are predicted to center around (http://www.macrumors.com/2016/06/21/2016-iphone-to-feature-minor-changes/) the removal of the 3.5mm headphone jack, the addition of a new dual-lens camera (http://www.macrumors.com/2016/01/27/iphone-7-plus-dual-camera-linx-kgi/) (possibly only on the 5.5-inch model), and restructured antenna bands. Otherwise, the devices are expected to look similar to the iPhone 6s form factor, with a mega-cycle upgrade (http://www.macrumors.com/2016/04/22/2017-iphone-8-mega-cycle/) hitting in 2017 in time for the line's ten-year anniversary. <div class="linkback">Related Roundup: iPhone 7 (http://www.macrumors.com/roundup/iphone-7/) Tag: nikkei.com (http://www.macrumors.com/roundup/nikkei-com/) </div> Discuss this article (http://forums.macrumors.com/threads/weak-iphone-7-conservative-chip.1980093/) in our forums <div class="feedflare"> <img src="http://feeds.feedburner.com/~ff/MacRumors-Front?d=yIl2AUoC8zA" border="0"></img> (http://feeds.macrumors.com/~ff/MacRumors-Front?a=zeHsJNKtG8I:yBdxEyYOrqk:yIl2AUoC8zA) <img src="http://feeds.feedburner.com/~ff/MacRumors-Front?d=6W8y8wAjSf4" border="0"></img> (http://feeds.macrumors.com/~ff/MacRumors-Front?a=zeHsJNKtG8I:yBdxEyYOrqk:6W8y8wAjSf4) <img src="http://feeds.feedburner.com/~ff/MacRumors-Front?d=qj6IDK7rITs" border="0"></img> (http://feeds.macrumors.com/~ff/MacRumors-Front?a=zeHsJNKtG8I:yBdxEyYOrqk:qj6IDK7rITs) </div><img src="http://feeds.feedburner.com/~r/MacRumors-Front/~4/zeHsJNKtG8I" height="1" width="1" alt=""/> Source: Weak iPhone 7 Demand Predictions Continue With 'Conservative' Chip Orders (http://www.macrumors.com/2016/06/28/weak-iphone-7-conservative-chip/) |