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Report details Apple’s efforts to build a TV set, Eddy Cue’s tough negotiations w/ cable networks

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<p>The Wall Street Journal has posted an extensive report detailing (http://www.wsj.com/articles/apples-hard-charging-tactics-hurt-tv-expansion-1469721330) Apple’s many attempts at getting serious about a TV product. This includes both hardware and software: the article says Apple did consider building a physical TV set at one stage. On the media front, the report says Apple’s harsh terms have put off the cable networks from getting onboard.</p>
<p>The article includes several choice anecdotes regarding Apple SVP Eddy Cue. In one case, Cue curtly responded to a cable network execs that “time is on my [Apple’s] side”. More after the jump …</p>
<p> <a href="http://9to5mac.com/2016/07/28/apple-tv-set-eddy-cue-negotiations/#more-440493" class="more-link">more…[/url]</p>
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