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Apple reportedly redesigning Apple Store app, will add ‘For You’ tab for personalized product recommendations

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<p>In a report by Bloomberg (http://www.bloomberg.com/news/articles/2016-07-28/apple-is-said-to-redesign-online-store-app-with-recommendations), Apple is said to be preparing an update to its iOS Apple Store app (http://go.benjaminmayo.co.uk/375380948), where customers can buy Apple’s hardware and accessories online. The new update will feature recommendations for suggested purchases, in a new ‘For You’ tab (mirroring Apple Music).</p>
<p>The privacy implications of the move are unclear; Apple will use a customer’s purchase history to suggest additional relevant products for them to buy, a tactic already heralded by most other online stores like Amazon. For example, if a user buys a set of Philips Hue lightbulbs (http://amzn.to/2agYgM1), the app may also suggest adding other smart lighting HomeKit products to their cart, from the same range as well as other brands like the Lutron light systems (http://amzn.to/2akmKr8), for instance.</p>
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