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New iPhone 7 Ads Showcase Waterproofing and Low-Light Camera Features

Apple has posted two new iPhone 7 (http://www.macrumors.com/roundup/iphone-7/) ads to its YouTube channel (https://www.youtube.com/channel/UCE_M8A5yxnLfW0KghEeajjw) showcasing the phones' water-resistance and camera performance in low light conditions.





The first ad, titled "Midnight" and about a minute long, follows the impromptu twilight journey of a skateboarder around suburban streets as he utilizes the camera's photo and video capture capabilities in various solitary encounters.





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The iPhone 7 Plus is seen being used to record video through a mist of lawn sprayers, take a photo of moths dancing around a dim light bulb, and capture the moment a young deer wanders into a gas station forecourt.





Later, the skateboarder alights to venture into a forest wood, where he eventually discovers a tantalizing moonlit cityscape. The ad concludes with the tagline, "low-light camera on iPhone 7 – practically magic".





<center><iframe width="560" height="315" src="https://www.youtube.com/embed/rTFPB4OUqrM" frameborder="0" allowfullscreen></iframe></center>


The second ad is a 30-second spot called "Morning Ride" and depicts a man going into his garage and preparing himself and his bike for a pre-dawn ride while a violent lightning storm passes overhead.





He is seen using an iPhone 7 to check the weather forecast, and then fixes the handset to a handlebar mount while he dresses for the outdoors. He checks his route on a cycling app, before raising the garage door to reveal thundering rain and stormcloud-capped mountains in the distance. The same tagline as the first ad appears in conclusion.





The two ads offer a lot more substance than Apple's previous, more abstract iPhone 7 teaser commercial (http://www.macrumors.com/2016/09/14/iphone-7-ad-dual-cameras-stereo-water/), but continue with the same darkened theme to portray the phone's flagship upgrades and black handset color options. The iPhone 7 and 7 Plus boast IP67 standard splash, water, and dust resistance, while the new 12-megapixel cameras (dual-lens in the Plus) feature Quad-LED True Tone flash, auto-image stabilization, and exposure control.

<div class="linkback">Related Roundup: iPhone 7 (http://www.macrumors.com/roundup/iphone-7/)
Tag: Ads (http://www.macrumors.com/roundup/ads/) </div>
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Source: New iPhone 7 Ads Showcase Waterproofing and Low-Light Camera Features (http://www.macrumors.com/2016/09/18/new-iphone-7-ads-low-light-camera-features/)