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Apple Watch Series 2 Ad Emphasizes Fitness, Fun, and Good Timekeeping

Apple has posted a new ad to its YouTube channel (https://www.youtube.com/channel/UCE_M8A5yxnLfW0KghEeajjw) to show off the versatility and sporting smarts of the Apple Watch Series 2 (http://www.macrumors.com/roundup/apple-watch/).





The one-minute ad is titled "Go Time" and principally showcases the new wristwatch's built-in GPS and water resistance up to 50 meters, using a montage of scenes that suggest fitness, fun, motivation, and time-keeping.





<center><iframe width="560" height="315" src="https://www.youtube.com/embed/5t21_e7_-cQ" frameborder="0" allowfullscreen></iframe></center>


Watch owners are seen measuring swimming time, their activity and heart-rate on the court, on the road, and in the gym, having fun on the dance floor, and taking time out to breathe with the new mindfulness app, as well as benefiting from the messaging capabilities of the watch.





The commercial keeps to the same dimly lit, high contrast style as Apple's iPhone 7 commercials (http://www.macrumors.com/2016/09/18/new-iphone-7-ads-low-light-camera-features/), despite this ad not being limited to nighttime activities.

<div class="linkback">Related Roundups: Apple Watch Series 2 (http://www.macrumors.com/roundup/apple-watch/), watchOS 3 (http://www.macrumors.com/roundup/watchos-3/)
Tag: Ads (http://www.macrumors.com/roundup/ads/)
Buyer's Guide: Apple Watch (Buy Now) (http://buyersguide.macrumors.com/#Apple_Watch) </div>
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Source: Apple Watch Series 2 Ad Emphasizes Fitness, Fun, and Good Timekeeping (http://www.macrumors.com/2016/09/18/new-apple-watch-series-2-ad/)