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Title: Report: Adidas Kills $10M iAd Campaign Because of Jobs Being ‘Control Freak’ Post by: HCK on October 04, 2010, 03:00:03 pm Report: Adidas Kills $10M iAd Campaign Because of Jobs Being ‘Control Freak’
How much can being a control freak cost Apple’s iAd program? In the case of Adidas, the price reportedly was $10 million. That’s the figure one publication this weekend reported the Cupertino, Calif. company lost because “Apple CEO Steve Jobs was being too much of a control freak.” According to Silicon Alley Insider, Apple rejected [...] http://feedproxy.google.com/~r/cultofmac/bFow/~3/TCrrXAyehpM/61575 |