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The obscure legal mechanism Apple uses to keep its trademark filings secret for six months

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<p>If you want to know what products a company like Apple plans to launch, trademark filings can be a good way to find out because anyone can search them. Apple’s registration of the trademark ‘Apple Watch’ was a bit of a giveaway, for example.</p>
<p>But there is one way tech companies can keep them secret for the first six months, and it’s a method Apple has used no fewer than 343 times: taking advantage of section 44(d) of the US Trademark Act …</p>
<p> <a href="https://9to5mac.com/2016/10/17/apple-trademark-secrets/#more-450386" class="more-link">more…[/url]</p>
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