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Apple design chief Jony Ive rules out touchscreen Macs

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<p>PC makers have fully embraced touchscreen laptops and desktops (http://www.pcworld.com/article/3135370/computers/hands-on-microsofts-surface-studio-is-a-windows-pc-for-the-mac-crowd.html), but don’t expect Apple to head down that road.</p><p>Last week, the company introduced two MacBook Pros (http://www.macworld.com/article/3136245/macs/ta-dah-magic-toolbar-the-highlight-of-apples-newest-macbook-pro.html) that feature slim OLED displays (http://www.macworld.com/article/3136316/macs/hands-on-the-macbook-pros-innovative-touch-bar-will-grab-you.html) to replace the keyboard’s function keys. Apple launched its latest products just one day after Microsoft unveiled its massive Surface Studio (http://www.macworld.com/article/3135866/macs/spec-for-spec-the-imac-is-a-bargain-over-the-surface-studio.html) desktop designed for creative professionals, a demographic once solidly in Apple territory. Why didn’t Apple go fully touchscreen with its new MacBooks? Is the Touch Bar an interim step, a sign that Apple is unsure of its footing?</p><p class="jumpTag"><a href="/article/3136758/hardware/apple-design-chief-jony-ive-rules-out-touchscreen-macs.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>

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