|
Title: Up next for Apple TV: 4K streaming reportedly in the works Post by: HCK on February 20, 2017, 04:05:15 pm Up next for Apple TV: 4K streaming reportedly in the works
<article> <section class="page"> <p> The Apple TV is a solid product, but it doesn’t do a whole lot more than rival streaming set-top boxes on the market. But there were big plans for the device, according to a new Bloomberg report (https://www.bloomberg.com/news/articles/2017-02-16/apple-vowed-to-revolutionize-television-an-inside-look-at-why-it-hasn-t). Some of those plans are still on the roadmap, like an upgraded device that can stream 4K content. Others, like a skinny bundle of TV networks that could replace a cable subscription, seem like a lost cause.</p><p> Apple just hired former Amazon Fire TV chief Timothy Twerdahl to take over Apple TV marketing (http://www.macworld.com/article/3167541/consumer-electronics/apple-snags-amazon-fire-tv-exec-to-lead-apple-tv-efforts.html), freeing former marketing head Pete Distad to make content deals for the device. This move is a promising one, indicating that Apple knows the TV needs some work.</p><p class="jumpTag"><a href="/article/3171209/streaming-services/up-next-for-apple-tv-4k-streaming-reportedly-in-the-works.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article> Source: Up next for Apple TV: 4K streaming reportedly in the works (http://www.macworld.com/article/3171209/streaming-services/up-next-for-apple-tv-4k-streaming-reportedly-in-the-works.html#tk.rss_all) |