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Report: Apple shifting its ad focus to regional & digital efforts rather than global campaigns

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<p>According to a recent report from Adweek (http://www.adweek.com/brand-marketing/apple-shifts-its-marketing-strategy-to-focus-on-digital-and-regional-campaigns/), Apple is in the process of streamlining its global marketing efforts. The report explains that Apple has restructured its relationship with ad agency TBWA\Media Arts Lab to put a stronger emphasis on digital and regional campaigns rather than “big brand campaigns” for the global market.</p>
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