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Title: Watch Apple's new commercials for the iPad Pro featuring real people's tweets Post by: HCK on February 22, 2017, 04:05:13 pm Watch Apple's new commercials for the iPad Pro featuring real people's tweets
<article> <section class="page"> <p>For its new advertising campaign, Apple is answering Twitter questions about the iPad Pro.</p><p>On Friday, Apple released a new series of iPad Pro commercials that use real tweets to showcase the iPad Pro’s LTE capabilities, as well as tout the device’s virus-free experience. “It’s better than a computer,” reads one of the ads. </p><p>Each of the 15-second ads uses a real tweet to address a feature of the iPad Pro. One tweet expresses fear over a “nasty” PC virus, while another questions whether Microsoft Word can be used on an iPad Pro.</p><p>But while the tweets and corresponding Twitter usernames appear to be real, Apple has replaced the real people behind the tweets with actors. According to The Verge (http://www.theverge.com/2017/2/17/14650498/apple-ipad-pro-pc-ads-commercial-twitter), Apple reached out to the real Twitter users before their tweets were used in the campaign.</p><p class="jumpTag"><a href="/article/3171764/ios/watch-apples-new-commercials-for-the-ipad-pro-featuring-real-peoples-tweets.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article> Source: Watch Apple's new commercials for the iPad Pro featuring real people's tweets (http://www.macworld.com/article/3171764/ios/watch-apples-new-commercials-for-the-ipad-pro-featuring-real-peoples-tweets.html#tk.rss_all) |