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Review: Live Beacon is the ‘no coding required’ iBeacon system aimed at small businesses

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<p>We’ve heard quite a lot about <a href="https://9to5mac.com/guides/ibeacon/" target="_blank">iBeacons[/url] over the years, but to date they don’t seem to have made much of an impact. We’ve seen adoption from a small number of high-profile brands, such as <a href="https://9to5mac.com/2014/08/08/conde-nasts-epicurious-teams-up-w-swirl-for-in-store-ibeacon-experience/" target="_blank">Condé Nast[/url], <a href="https://9to5mac.com/2014/09/07/apple-and-disney-stores-upgrading-ibeacons-and-nfc-scanners-ahead-of-iphone-6-launch/" target="_blank">Disney[/url], <a href="https://9to5mac.com/2014/07/28/hudsons-bay-company-deploys-ibeacon-experience-in-the-bay-and-lord-taylor-stores/" target="_blank">Hudson’s Bay Company[/url] and <a href="https://9to5mac.com/2015/03/03/sxsw-ibeacon-deployment/" target="_blank">SXSW[/url], but it’s rare to see much sign of iBeacon presence even in major shopping centers in large cities.</p>
<p>Which is odd, when you consider the evidence of their value. One trial, back in 2014, found that they boosted purchase intent by <a href="https://9to5mac.com/2014/07/22/hillshire-increases-sales-w-ibeacon-20x-increase-in-purchase-intent-500x-increase-over-average-mobile-ads/" target="_blank">twenty times[/url]. Another found a <a href="https://9to5mac.com/2014/06/16/ibeacons-in-retail-stores-blowing-up-app-usage-ad-engagement/" target="_blank">similar increase[/url] in product interaction, and found that users were much more likely to keep a retailer app installed if they received iBeacon notifications through it.</p>
<p>But it’s of course a chicken-and-egg problem: retailers are reluctant to invest much in a technology few consumers even know exists, and consumers don’t know about iBeacon technology because hardly anyone’s using it. It’s a particular stretch for small businesses to invest.</p>
<p>There are, though, a few companies aiming to allow even the smallest business, or non-profit, to begin using the technology. We looked at the <a href="https://9to5mac.com/2015/09/15/review-beaconics-ibeacon-kits/" target="_blank">Beaconic system[/url] some 18 months ago, and I’ve been playing with <a href="https://livebeacon.com" target="_blank">Live Beacon[/url], a system which may be more appealing for reasons I’ll get to shortly …</p>
<p> <a href="https://9to5mac.com/2017/02/27/review-live-beacon-how-to-use-ibeacons/#more-469390" class="more-link">more…[/url]</p>
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