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News you can lose: The last name in Apple analysis

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<p>The big WWDC keynote was more than a week ago but we’re just now getting the most definitive analysis on it, brought to you by an analyst with his finger on the pulse of…</p><p>No, just kidding, it’s Rob Enderle.</p><p>“Hearing Crickets at Apple’s WWDC and a Pin Drop in the Senate.” (Tip o’ the antlers to Shawn King (https://twitter.com/ShawnKing/status/874668449103884288).)</p>

<p>Apple is becoming more and more like a typical tech firm—that is, long on technology and short on magic.</p>

<p>Hey. Hey, Rob. Rob. Hey.</p><p>Hey.</p><p>Magic isn’t real.</p><p>People pay this guy for technology advice and he thinks magic is real. Unbelievable.</p><p class="jumpTag"><a href="/article/3201086/macs/news-you-can-lose-the-last-name-in-apple-analysis.html#jump">To read this article in full or to leave a comment, please click here[/url]</p></section></article>

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